Chicken, Rice & Carrots
- Chicken thighs
- White rice
- Carrots
- Protein
- 44%
- Fat
- 19%
- Energy
- 153kcal/100 g
Fresh, made-to-measure dog food
Home-cooked meals for your dog, on your budget
We build your dog's meal plan around their weight, age and sensitivities, and around your weekly grocery budget: a different bowl every day, exact grams, a ready-made shopping list and one cooking session a week.
Weighed to the gram, served with love!
Build my dog's plan
- 2-minute quiz
- Free first week
- No sign-up, no card
Daily calories from the RER formula used in vet clinics
No onion, garlic, grapes or other toxic foods, ever
Maple's menuThis week
Golden Retriever · 62 lb
1,370 kcal
per day
Turkey & Sweet PotatoToday's bowl✓ Balanced with supplement
- 485 gTurkey
- 291 gSweet potato
- 194 gVeggies
- 8 gOil + supplement
Shopping list ready
~100 min of batch cooking on SundayLicked clean in 30 seconds!
Switching from kibble? Plans work alongside the brands you know
Trademarks and logos belong to their owners. No affiliation or endorsement.
- Hill's Science Diet
365 bowls a year
A different bowl every day of the year
Each week you cook a few bases, and every day they come together in a new combination: chicken, turkey, beef, pork or fish, with rice, quinoa, pasta or sweet potato and seasonal vegetables. Only what suits your dog's allergies and your budget.
Chicken & Oats with Pumpkin
- Chicken thighs
- Oatmeal
- Pumpkin purée
- Protein
- 53%
- Fat
- 25%
- Energy
- 134kcal/100 g
Chicken & Egg Rice Bowl
- Chicken thighs
- Eggs
- White rice
- Protein
- 40%
- Fat
- 19%
- Energy
- 145kcal/100 g
Pork, Rice & Butternut Squash
- Pork loin
- White rice
- Butternut squash
- Protein
- 48%
- Fat
- 15%
- Energy
- 142kcal/100 g
Grain-freeTurkey & Potato Hash
- Ground turkey
- Potato
- Carrots
- Protein
- 49%
- Fat
- 23%
- Energy
- 145kcal/100 g
Grain-freeTurkey & Sweet Potato
- Ground turkey
- Sweet potato
- Zucchini
- Protein
- 50%
- Fat
- 24%
- Energy
- 140kcal/100 g
Turkey, Barley & Pumpkin
- Ground turkey
- Pearl barley
- Pumpkin purée
- Protein
- 45%
- Fat
- 20%
- Energy
- 155kcal/100 g
Grain-freePork & Sweet Potato
- Pork loin
- Sweet potato
- Carrots
- Protein
- 55%
- Fat
- 17%
- Energy
- 128kcal/100 g
Grain-freeChicken, Quinoa & Zucchini
- Chicken breast
- Quinoa
- Zucchini
- Protein
- 57%
- Fat
- 15%
- Energy
- 129kcal/100 g
Chicken Pasta with Green Beans
- Chicken breast
- Pasta
- Green beans
- Protein
- 53%
- Fat
- 12%
- Energy
- 143kcal/100 g
Beef & Brown Rice Stew
- Lean ground beef
- Brown rice
- Carrots
- Protein
- 46%
- Fat
- 23%
- Energy
- 159kcal/100 g
Slow-Braised Beef with Barley
- Braised beef
- Pearl barley
- Butternut squash
- Protein
- 51%
- Fat
- 17%
- Energy
- 154kcal/100 g
Grain-freeBeef, Quinoa & Broccoli
- Lean ground beef
- Quinoa
- Broccoli
- Protein
- 49%
- Fat
- 23%
- Energy
- 159kcal/100 g
Grain-freeSalmon & Sweet Potato
- Salmon
- Sweet potato
- Green beans
- Protein
- 44%
- Fat
- 26%
- Energy
- 133kcal/100 g
Salmon Pasta with Zucchini
- Salmon
- Pasta
- Zucchini
- Protein
- 40%
- Fat
- 22%
- Energy
- 150kcal/100 g
Grain-freeWhite Fish & Potato
- White fish
- Potato
- Peas
- Protein
- 53%
- Fat
- 12%
- Energy
- 110kcal/100 g
Chicken & Salmon Rice Bowl
- Chicken breast
- Salmon
- Brown rice
- Protein
- 51%
- Fat
- 17%
- Energy
- 132kcal/100 g
A few of our 17 signature recipes · protein and fat on a dry-matter basis, like a kibble label · exact grams in your plan
Example recipe
One recipe, five illustrated steps
Every recipe in your plan comes with photos and plain-English instructions, so you can cook it right the first time. Here's our Salmon & Sweet Potato.
1Weigh & chop
Weigh out the salmon, sweet potato, green beans and blueberries from your plan. Dice the vegetables into small pieces (about ½ inch / 1 cm) so they are easy to digest.
10 min
2Cook the salmon
Poach the salmon in unsalted simmering water (or bake 12 minutes at 400°F / 200°C) until it flakes. Never serve it raw. Remove every bone, then flake it.
12 min
3Cook the sweet potato
Peel and dice the sweet potato, then boil it for 12 to 15 minutes until fork-tender.
15 min
4Soften the vegetables
Steam or boil the green beans for 6 to 8 minutes, then chop them small. Thaw the blueberries and halve them for small dogs.
8 min
5Cool, mix & portion
Let everything cool, mix it together and split it into 7 containers, one per day. Add the oil and the supplement only at serving time. Never add salt, onion, garlic or seasoning.
10 min
Automatic shopping list
You cook. We write the shopping list.
Every plan comes with a clear list sorted by aisle, with exact quantities. Shop once and the whole week is covered.
Sorted by aisle
Meat, produce, frozen, pantry. No more zigzagging through the store.
Exact quantities
Amounts are calculated for your dog's weight and activity, then rounded to what stores sell.
One week or a whole month
Shop for your Sunday batch, or stock up for four weeks of rotating recipes.
“No more guessing at the meat counter.”
Example · Maple's week
Golden Retriever · 62 lb · 12 items · 1 shopping trip
Meat & fish3
Fresh produce2
Frozen aisle3
Pantry & grains2
Supplements2
Generated automatically with your plan≈ $98 for the week
Fits every budget
Your budget changes. So does the menu.
Set your weekly grocery budget and the plan rebuilds itself: recipes and ingredients change, the nutrition guardrails don't. A 15 lb dog eats fully homemade from about $14 a week.
- One slider in your plan, one tap
- Recipes really change with the budget
- Shopping list recalculated to the gram
Grocery budget / week
$34
890 kcal a day for a 35 lb dog
$5$80
Thrifty
chicken, eggs, pork
$26–$31
Balanced
chicken breast, turkey, pork
$34–$43
Varied
chicken breast, salmon, beef
$47–$67
This week's menu could be:
Chicken Pasta with Green Beans
Chicken & Oats with Pumpkin
Estimates from average US supermarket prices, 2026, supplement included. Your store will differ: the point is that your plan recalibrates to stay within your range.
Simple, quick, calm
How it works, in real life
Three clear steps to feeding your dog real food, without the stress.
012 minutes
Answer 13 questions about your dog
Age, weight, breed, any allergies and how active they are. No account needed.
Step 1 of 3✓ Easy
02
To the gram
We work out their needs and plan the week
A precise daily calorie target turned into gram-by-gram portions, with simple ingredients from any supermarket.
Step 2 of 3✓ Easy
03Once a week
Cook the week's bases in one session
About an hour and a half: two proteins, two starches, three vegetables. Then fill seven containers, each a different bowl. Fridge three days, freeze the rest. Serving takes 30 seconds.
Step 3 of 3✓ Easy
As easy as your own Sunday meal prep! 🥘
The reality of the bowl
Ever wondered what's really in their bowl?
You love your dog and want them to thrive. But vague percentages and mystery ingredient lists on kibble bags leave a lot of questions. Cooking for them is tempting, until the doubts creep in.
Going it alone
Doubts & guesswork
- Worrying about calcium and vitamin gaps when you eyeball the portions.
- Fear of accidentally feeding something toxic, like onion or grapes.
- Picturing an hour at the stove every evening after work.
- Contradictory, guilt-inducing advice all over the internet.
The result: you never start, or you give up after two weeks.
With your Homebowl plan
Clear & calm
- A calorie target and gram-by-gram portions for your dog's weight, age and activity.
- Every recipe screened against the toxic-food list. Every single one.
- One weekly session, with a step-by-step batch-cooking guide.
- An exact shopping list for the supermarket you already use.
Bowl served in 30 seconds a day 🥣Zero stress
“Feeding your dog real food shouldn't take a nutrition degree or a second job. Get the portions right and the rest is just cooking.”
Two approaches
Two ways to do it, at your own pace
Cook everything yourself or simply top up their usual kibble: either way, we work out the right amounts.
The full feast
100% homemade
Every meal is home-cooked: real meat or fish, vegetables, a cooked starch and a vitamin-mineral supplement, in amounts that cover the whole day.
Why people love it:
- Total control over every ingredient
- Ideal for sensitive or picky dogs
- Cooked in one weekend session
- Full control
- 100% fresh
Best place to startThe easy start
Kibble + fresh topper
Keep their current kibble and swap a quarter (or half) of it for a fresh homemade topper. Your plan tells you exactly how much kibble to cut back.
Why people love it:
- Cheaper and very quick to set up
- Adds moisture, fiber and fresh food
- The gentlest switch for their stomach
- Budget-friendly
- Gentle switch
Switch between the two whenever you like!
Safety first
Guardrails on every bowl
Home cooking is safe when a few rules are never broken. Your plan builds them in.
Zero toxic ingredients
Onion, garlic, grapes and raisins, chocolate, xylitol, macadamia nuts, cooked bones: none of them ever appears in a recipe, and your plan reminds you why.
- No onion or garlic
- No grapes
- No xylitol
- No cooked bones
Portions to the gram
No more eyeballing. Calories come from the RER formula (70 × kg0.75), adjusted for age, neuter status, activity and body shape, then turned into grams.
- RER-based
- Adjusts with weight
Vitamins & minerals covered
Meat and vegetables alone run short on calcium, zinc, vitamin D and more. Every plan includes a vitamin-mineral supplement made for home-cooked dog food, added at serving time.
- Calcium & vitamins
- Never skipped
Puppies, pregnant or nursing dogs and dogs being treated for a condition: always check the plan with your veterinarian first.
Annual plan perk
A homemade treat recipe, every week
Biscuits, frozen bites, chews and soft snacks: 26 recipes made only with dog-safe ingredients. Each one tells you the calories per piece and how many your dog can have a day.
BakedPeanut Butter Pumpkin Bones
The classic crunchy bone, made with pumpkin and a spoonful of peanut butter.
26 kcal per piece
FrozenBlueberry Yogurt Drops
Creamy frozen yogurt drops swirled with blueberries.
7 kcal per piece
DehydratedChicken Jerky Strips
Single-ingredient jerky from lean chicken breast, dried in your oven.
20 kcal per piece
No-bakeTurkey Sweet Potato Soft Bites
Soft, savory bites of lean turkey, sweet potato and oats.
27 kcal per piece
Every treat counted in their daily calories!
Simple pricing
Start free. Stay for a different bowl every day.
Your dog's plan and first week are free, no card needed. Subscribe for 365 different bowls a year, and get a homemade treat recipe every week with Annual or Lifetime. Choose Lifetime for a single payment and no subscription.
Free
$0no card needed
- Daily calories and gram-by-gram portions
- Your first week: 7 different bowls, shopping list and cooking guide
- One treat recipe to try
Monthly
$5.99/ month
Cancel anytime
- A different bowl every day, all year: 365 bowls
- Shopping list for the week, or four weeks at once
- A weekly cooking guide: one session, seven bowls
Opening soon
Email me when it opens- Best value · save 44%
Annual
$39.99/ year
That's $3.33 a month
+ 1 treat recipe every weekIncluded in Annual and Lifetime- Everything in Monthly
- A homemade treat recipe every week, with the right number of pieces a day for your dog
- Treat ingredients added to your weekly shopping list
Opening soon
Email me when it opens
Pay once. Keep cooking.
Lifetime
$149.00one-time payment
No subscription. No recurring charges.
- Lifetime access to your meal plans, portions and cooking guides
- Weekly shopping lists
- A homemade treat recipe every week, included
Opening soon
Email me when it opensPrices in USD. Secure checkout by Stripe. Monthly and Annual renew automatically every month or year until you cancel; cancel anytime and keep access until the end of the period you paid for. The annual plan costs 44% less than 12 monthly payments. Lifetime is a single payment with weekly treats included.
Straight answers
Frequently asked questions
Everything you need to know before you start cooking.
Is it more expensive than kibble?
Honestly: usually yes compared with budget supermarket kibble, and often less than prescription diets or fresh-food delivery subscriptions. For a 62 lb dog, our most budget-friendly recipes come to about $40 a week in groceries, and a 25% fresh topper on kibble to about $9.92. You set the budget; the plan adapts.
How much time does it take each week?
About an hour and a half, once a week. You cook the week's bases (two proteins, two starches, three vegetables), then fill seven containers following the plan, each one a different bowl. Keep three days in the fridge and freeze the rest. Serving takes 30 seconds. Prefer shorter sessions? Pick “15 minutes a day” in the quiz and we split it in two.
A different bowl every day, really?
Yes. Every day combines the week's bases differently (protein, starch and a pair of vegetables), and a combination isn't served twice in the year while new ones remain. That makes 365 different bowls for most dogs. Strict allergies or a very tight budget leave fewer ingredients to combine: your plan then tells you exactly how many different bowls you get. Every bowl follows the same guardrails and portions.
Do I really need a supplement?
Yes. Meat, starch and vegetables alone don't cover a dog's needs for calcium and several vitamins and trace minerals. A 2013 UC Davis study of 200 home-made dog food recipes found that 95% fell short on at least one essential nutrient. Use a vitamin-mineral supplement made for home-cooked dog food and dose it from its label.
How do I switch from kibble?
Gradually, over about a week: 25% fresh for two days, then 50%, then 75%, then 100%. Dogs with a sensitive stomach get a 10-day schedule. Your plan includes the exact schedule.
My dog has a health condition. Can I use it?
Plans are designed for healthy dogs. If your dog is being treated for kidney or liver disease, pancreatitis, diabetes, allergies or any other condition, food is part of the treatment: show the plan to your vet, or ask for a referral to a board-certified veterinary nutritionist.
Does it work for cats?
No. Cats are strict carnivores with very different needs (taurine, more protein, a sensitive urinary tract). We focus 100% on dogs.
What's free, and what do the plans add?
Your dog's plan and its first week are free: calories, portions, seven different bowls and the shopping list, with no account and no card. The monthly plan ($5.99/month) unlocks a different bowl every day, all year. The annual plan ($39.99/year, 44% less than paying monthly) adds a homemade treat recipe every week.
What are the weekly treats?
With the annual plan, every week brings one homemade treat recipe: biscuits, frozen bites, chews and soft snacks, all made without the ingredients that are dangerous for dogs. The 26 recipes take turns, so each one comes round about twice a year, or more often if allergies rule some out (recipes with your dog's allergens are skipped). Each recipe shows the calories per piece and how many pieces your dog can have a day, so treats stay under 10% of their daily calories, and how much to take off the bowl on treat days.
A question about your own dog? Email us and we'll happily answer. 🐶
Join the home-cooking pack
Ready to see your dog's ideal bowl?
13 quick questions to work out their needs and preview their week of meals.
Their tail will thank you!
Build my dog's plan
- 2-minute quiz
- Free first week
- No sign-up, no card
